10 key words again...

1) Hybrid Genre- this term is a cross between one film genre and another.
This term relates to coach carter as it is a mix between a melodrama genre and a sports genre.

2) Positive values- to educate to inform, to create sympathy, to encourage social or political change.
This term relates to coach carter as the movie aims to send out these types of messages to its target audience.

3) Bullet theory- idea that audiences merely absorb dominant ideologies in a passive way.
This relates to coach carter as the movie aims to feed the audience of the dominant races in society - how one race is inferior to another, also, ideologies on education, and youth.

4) Biopic: a film which is based on a biography of a real person. This relates to my study as the movie is a true story based on Coach Ken Carter5) Coming-of-age film: A movie that deals with the difficulties of growing up.
This relates to my study as the movie deals with how teenagers are growing up in a rough area which in this case is Richmond.

6) Social realism: representation of characters and issues to raise serious issues.
This relates to coach as the topic and message of the movie relates to serious issues in society and this term therefore could prove to be useful when writing my independent study.

7) Hegemony- controlling people is easier by getting them to agree with the ideologies rather then forcing them upon the audience it is more effective this way.
This relates to my study as the movie aims to get the audience to agree with the ideologies through the which is important as the movie is a true story so the audience would agree to the ideologies easier.

8) Marxism- media texts within society, maintain social divide. Keep the rich rich and the poor poor. Media producers produce texts from the change in society. This is where the bosses and upper classes would be the bourgeosie, and the working class would be the proleteriat.
Coach carter is based on ideologies and values which is set by the people who are in power in the society for example the upper class white. These standards are set by the upper classes and the proleteriat must follow them.

9) Viacom – A media corporation, it owns Paramount, CBS, MTV and Blockbuster Video.
This relates to my independent study because it owns the institution of the movie Coach carter which is MTV.

10) American Nightmare: This was a phrase used by a politician called Malcolm X (1925-1965) to express his inequalities experienced by black Americans.
This relates to my study as my study is about how black people are treated unfairly in society.